Saeco USA Brings Espresso Feeling to the iPhone

CLEVELAND - December 10, 2009 - Saeco USA is proud to announce the release of the first iPhone application from an espresso/coffee machine manufacturer geared towards coffee equipment. Saeco, the world leader in automatic espresso machines, is taking its passion for coffee into the digital age, seeking a new generation of tech-savvy espresso enthusiasts.

"Advanced technology goes hand-in-hand with the innovation we strive to continuously redefine in our espresso machines," says Ted Richissin, Vice President of Sales for Saeco USA.
"Integrating our brand with the modern technology of the iPhone is a fundamental step in developing our social media network."

The goal of the application is to connect Saeco fans and consumers directly to the products. In addition to viewing high-quality images of Saeco machines, the application enables users to read full product descriptions and use the "buy now" feature to make a purchase through the new corporate webstore. The application features Saeco's complete home product line.

The Saeco USA application is available to download for the iPhone or iPod Touch at no cost at the Apple App Store.


About Saeco
Saeco USA is part of Saeco International Group, established in Italy in 1981. The Company designs, produces and markets espresso/coffee machines for household and professional use, as well as automated vending machines for hot and cold beverages and snacks. With 17 subsidiaries worldwide, Saeco has grown successfully over the years to become a Group with a strong international reputation and a leading presence in the Italian, European and U.S. markets. Saeco's philosophy is to love and live coffee, constantly striving to capture more taste from every coffee bean. www.saeco-usa.com.