. brew-a-cup-of-prevention




10.09.2007

Brew a Cup of Prevention

CLEVELAND – September 10, 2007 – Coffee – that morning cup of Joe, that kick-start to your afternoon, that piece
of your daily routine that you perform out of habit and comfort – just may be the secret to preventing a myriad of
diseases: cancer, Parkinson’s disease, Alzheimer’s disease, diabetes, gallstones, asthma, and even quickly eliminating
headaches. And if the latest coffee statistics are any indication, Americans are taking advantage of all the health
perks their daily cup offers.



Every day, Americans drink more than 300 million cups of coffee—a good thing, considering coffee is the number
one source of antioxidants in the U.S. diet, containing more antioxidants than broccoli or blueberries (source: Specialty
Coffee Association of America; University of Scranton).


Just take a look at how coffee can reduce your risk of developing these diseases:


Diabetes: One to three cups of caffeinated coffee daily can reduce the risk of developing diabetes significantly.
In addition, having six cups or more each day slashed men's risk by 54 percent and women's by 30 percent over
java avoiders (source: Harvard University).


Parkinson’s Disease: At least six studies indicate that people who drink coffee on a regular basis are up to 80
percent less likely to develop Parkinson's disease, with three studies showing the more they drink, the lower the
risk (source: WebMD.com).


Cancer: Antioxidant-rich foods like coffee reduce or prevent oxidation which damages cells and tissues and causes
many of the health problems that result from aging, such as cancer. About 30 percent of cancers are related to issues
of nutrition (source: American Cancer Society).


Specifically, compared to not drinking coffee, at least two cups daily can translate to a 25 percent reduction in the
risk of colon cancer and nearly half the risk of gallstones. Women at high risk of breast cancer before reaching age
70 reduced this pending danger by 80 percent by drinking six or more cups of coffee a day (source: University of
Toronto). In another recent study, coffee drinkers were 41 percent less likely to have been diagnosed with liver cancer
than people who don't drink coffee. Plus, this study found that for every daily cup of coffee, odds of liver cancer
diagnosis dropped by 23 percent (source: Istituto di Ricerche Farmacologiche in Milan, Italy).


There is also some evidence that coffee may help manage asthma and even control attacks when medication is
unavailable. Still another study states coffee can stop a headache, boost mood, and even prevent cavities
(source: WebMD.com).


“Saeco University’s goal is to educate consumers on all things coffee, and health benefits are a popular topic,” said
Melissa Niosi, Coffee Education Manager of Saeco USA. “We want to educate people on the brewing methods, as
we learned they play an important factor in health benefits.”


According to WebMD, some studies show that boiling coffee increases LDL cholesterol. Niosi continued, “A properly
brewed espresso, like one obtained from a Saeco automatic espresso machine, maintains the health benefits and
antioxidants needed for disease prevention.”


For more information on the health benefits of coffee, recipes and other coffee news, visit www.saecouniversity.com




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Elyse Bernstein
Emanate
elyse.bernstein@emanatepr.com
212.805.8049

Lindsay Kos
Emanate
lindsay.kos@emanatepr.com
212.805.8037